Buyer Personas and Value Statements

Buyer personas and Value statements

After designing our improved discovery questions and each carrying out 10 interviews, we used real-life quotes and our findings to create the customer persona table. From our results we found that the three most common pains were lack of time, lack of resources and lack of knowledge. The most common motivators were being image conscious, worrying about health and enjoyment factors. The three key requirements we found were time management, improved knowledge and maintaining a balanced lifestyle. The value statements in the table below show how all of these link with with our 6 buyer personas. 

Team JEEP

Jessica, Emma, Emily, Phoebe

Sales Agreement Contract

Team JEEP

Sales Draft - NAVA

FABULYZER Agreement on More Infomation 2

Team JEEP

Customer Archetypes - NAVA

Customer Archetypes

New Discoveries

Hi guys team JEEP here!

Whilst doing some extra research on Fabulyzer we came across this captivating video about the ins and outs of Fabulyzer and we couldn't help but share it with you! As well as telling us where the initial idea came from it also gives an in depth explanation of the technological elements and the product innovation. The video gives a further insight into the product, allowing us to enhance our knowledge and thus the tasks on the horizon.

Hope you find this as useful as we did:
https://www.youtube.com/watch?v=_UKYCn3agZI 

Kind Regards,

Team Jeep (Jess, Emily, Emma Phoebe)

Here's an article from Harvard Business School on some tips to keep the advantage...and your calm...in a negotiation.

http://hbswk.hbs.edu/archive/3867.html