Hello every one!
I read this interesting article in Times about the new phenomena of data mining and the tracking band trend.
The author explains how the fury of "tracking" has reached us all in such a short period of time and how it can not only affect us, but also the medical and health sector in a good way.
He comes up with some good arguments which we could use for our interviews with potential customers:
"You get better, more regular data, and it’s harder for you to fudge it to make yourself feel better. That also means the information is easily shareable with doctors."
"Health professionals are finding that simply tracking an activity can encourage people to do more of it."
"Data tracking could make it a lot easier for someone who is, for example, trying to manage a weight problem–especially if the data could be automatically uploaded to a doctor’s office."
I hope you enjoy the read and it can help you with your interviews!!
http://time.com/3584218/fitbit-apple-watch-wearable-tracking-tech/
This sales blog helps you to be reflective about your learning to sell. This means that blog posts MUST NOT be a descriptive account of what you did but an opportunity to: share useful resources, tips with your peers on what works for sales; how and why you did what you did; what you now think about what you did; what ONGOING ITERATIONS you as an Individual need to make when securing YOURS AND YOUR TEAM goals and how YOUR TEAM has changed its assumptions. Make sure you evidence all your claims.
Toulouse Business School, Barcelona
