Toulouse Business School, Barcelona

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Wednesday 14 January 2015

A smooth start?

Well, I wouldn't call this a smooth start.

Gary , a 26 year old belgian man who lives in Barcelona, wasn't really positive about the Fabulyzer. He works here in Barcelona for 4 years now and is a sales manager. He wakes up 3 times a week at 5 in the morning to work out at the beach and runs several times a week. He also likes to explore new sports such as climbing, kayaking,..
I was convinced that he would be the best person to start with..

My strategy was to use open questions and in-depth questions. As I asked why he doesn't trust activity trackers his first reaction was 'I don't know'..but by asking more in-depth questions I figured out what needs he has.
the conversation:
At the moment, Gary doesn't uses any similar gadgets such as calorie trackers, runkeeper, jawbone,.. . The reason for this is, that his belief in these sort of gadgets is almost nonexistent. Those activity trackers don't attract him because he doesn't believe in the software of those gadgets. He told me he would always prefer a personal trainer. Those gadgets are expensive and they can't motivate you as a personal trainer does.
Without having the chance to explain to him how the Fabulyzer will look like, he assumed that it would be a watch.
He would only consider to buy such a gadget if the gadget was able to provide the perfect workout schedule and a plan that evolves if you put in more and more details. The gadget should need to be able to show your own graphs and compare these results to a other people's graphs. So you can compare your fat management to other users. This gadget should combine everything in 1 device: calorie, fat management, hydration level,..

What I think are Gary's needs:
Gary needs evidence of how this gadget will make his measurements more precise and that the software is trustful and covers all the aspects of measurements (hydratation level, calories,..). He needs someone who motivates him and is convinced that a gadget will never substitute a personal trainer. He prefers a personal trainer and doesn't want to spend extra money on gadgets. If the gadget would substitute a personal trainer, he would be able to cut costs. The gadgets needs to be easy to keep with you all the time and easy to use. I can also conclude that he has the need to compete to others because he mentioned the fact that he wants to compare his results to others.