Toulouse Business School, Barcelona

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Sunday 18 January 2015

Customer Life Behaviours As Source of Questions

Hi All
One way to find interesting questions is to understand how your targets spend their time. This is behavioural analysis and it allows you to develop questions about target lifestyles that reflect your genuine interest in them. Questions that may reveal their pains and problems (needs) and also ways that your product can cause the least interruption to a user's habits.
The infographic below is a  perfect example of how people send their time. What sets of customer needs-analysis questions can you come up with if you have the knowledge of such routines?

Want to develop a better work routine? Discover how some of the world's greatest minds organized their days.
Click image to see the interactive version (via Podio).

5 potential customers profiles


By Adrien, Mariana, Laure-Anne, Kate, Pablo and Aïda

Fabulyzer - Five customers possibilities

Five Possible Customers by Axel Ebrard Hély

Team GEOSAM

Fabulyzer Customer Profiles

team Pierjon, 5 profiles

Team Pierjon, 5 Profiles

A Prospect Paper Form for Interviews

From Victor Launay, Jolliane Leblanc, Geneviève Dion, Steve Giguere, Pierre Muglia.

Dear mates, 

With my team, we created a paper sheet with the main fields we wanted to cover during the prospects interviews. We thought it would be a good idea to all have the same informations in order to compare our results more efficiently. This is how it's like:

Prospect Notes                                                                                                       Date :

Examiner :

First name

Surname
Profession
Age
Phone number
Email
Adress

-       Sports practised / Place / Frequency / Purpose / Goals

                                                                                                                          
-       Actual Silhouette


-       User of devices for sports ?


-       Food usually consumed / Diet


-       Knowledge of the global misunderstanding about calories ?


-       Opinion on the Fabulyzer


-       Would buy it ? Why ?


-       Accept to try ?



Notes (Strategy applied / Receptivity / Interogations / Arguments against the Fabulyzer)
















Hoping it can help any of you.

If you have any ideas to improve it, please share them !

Editable Google Doc: 

https://docs.google.com/document/d/1RX20NnYrisWHF55Kr56RXGR8yU8qP3ngdaoKoqmOqec/edit?usp=sharing




Good luck !