Toulouse Business School, Barcelona

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Friday 23 January 2015

Interview Guides


Hi Teams
Thank you for sharing all your hard work in preparation for your sales negotiation.
I have now had the chance to look through all your interviews and have the following general comments:
  • Please - you are not selling anything in these first encounters.
  • Instead you are supposed to be discovering people and their pains
  • You are iterating your way to more focused targets & potential customers
  • You are discovering their values, pains, expectations, motivations, frustrations, attitudes, objections, anxieties , interests, etc with the context of their health and well being.
  • You are in the PLANNING phase and are nowhere near ready to implement a sales negotiation
  • You need to strip out the formality, inconsequential and impersonal style of questions and also reflect on the order and the intention in your questions
  • Many questions are leading questions(strip these out or rephrase them)- they will reduce your discovery opportunities and frustrate your chances of sales negotiation success
  • May questions are bargaining-mode questions NOT negotiation questions. 
  • Use this guide to iterate your interview before you approach anyone else. Update your current interview documents and prepare to engage with your expected and likely buyers.