Toulouse Business School, Barcelona

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Thursday 29 January 2015

"What Should I have really asked you?"- Customer Discover is not Sales

Hi All

It's Time for many of you to Get Out of the Building and to start having real interview-conversations with real people- don't leave it until the last minute. I shall be wanting evidence in your presentations of what you discovered, values that customers have and solutions that they see: Customer Discovery is not Sales- it is preparation and planning for sales. Do not sell- YET! First discover and empathise. See if you can listen not hear, and ask not speak!

Good luck and I look forward to seeing the results posted here before our next class together.

Reflexion Excalibur