Toulouse Business School, Barcelona

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Monday 16 March 2015

Entering the minds of customers

**Article on sales engagement platform Highspot**
Just read a really interesting article about Highspot which you may or may not have heard of.The goal cloud-based sales engagement platform Highspot is a pioneer in matching sales with marketing. It's a company acting as the middle man between sales companies and customers.
Highspot:
  •  scores content on how well it engages customers
  • recommends content
  • sends out alerts
Have a read!


http://venturebeat.com/2014/11/07/highspot-nabs-9-6m-to-enter-more-customers-minds-with-the-right-content/