Here are our two video interviews. The first fitting our business man persona, despite him being a student he fits the same characteristics we outlined for this persons for example lack of time. The first interviewee gave us an email only to provide him with more information rather than 'Intent to Buy'. Our second interviewee fit our trend follower persona with characteristics such as keeping up to date with the latest exercise routines and devices, as well as wanting to look good and keep fit. This interview was successful with us gaining a signed 'Intent to Buy' contract.
