1)
Skype:
Barbara Sitz: 38 years
old, mother (2 children (4,2))
Me: Hey Barbara,
How are you?
…
Me: How is everything
working with the kids?
Barbara: Lars was ill the
last day and you know, it is very hard. You can´t go to work but I
have to do many things at the moment... Than the relocation..
Me: I understand that! But
what are you doing to catch new energy?
Barbara: Haha the kids
consume my energy but they also give it back to me.
Me: Tell me about the last
time you did sports for yourself.
Barbara: For myself?
Swimming with the children does not count?
Me: No, haha :D
Barbara: I think
volleyball. I stopped it during the pregnancy.
Me:
I know. Do you miss it?
Barbara:
Yes sometimes. But i don´t have the time for it any more.
Me:
It would be funny to know how much energy the kids consume.
Barbara:
Haha yes :D It is more exhausting than a marathon.
Me:
If there would be a product with which counts how much fett you burn,
would you be interested in it?
Barbara:
I don´t know... I don´t like these kind of products. Yes, it is
interesting but i think we should live our life. Yes, i want to loose
some weight but no, i don´t want to be dependent on this idea. I
don´t want to think about fett, calories and the other things the
whole time. And if i would have such a product, i would be faced with
it the whole time.
Summary:
PAIN:
does not have enough time to do sports
MOTIVATION:
willing
to get her ancient figure back
NEEDS:
a group to do sports together → team
sports (Volleyball)
self
evaluation, self-reflection and self-assessment:
I
think this interview was successful; although this customer is not
interested in Fabulyzer. I learned something about the customers´
needs without talking too much. I listened carefully and in an active
way and because of that I figured some needs out without asking this
question in a direct way. It was a pleasant atmosphere. I prepared my
objectives before the interview but I wanted to react spontaneous.
Therefrom, I did not prepare a question sheet. I had questions in my
mind but I wanted to concentrate on the active listening.
2)
Telephone:
Michael:
28 years old, studied law and started to work in a lawyer office some
months ago
Me:
Hey Michael, how are you?
…
Me:
How do you like your job?
Michael:
I am really happy. I studied so long and it feels so good to have
responsibility now. And you get money for it.
Me:
Haha yes, that´s cool! Do you already have much responsibility?
Michael:
Yes, I already have my own cases.
Me:
Oh that´s cool. But do you have enough free time?
Michael:
Oh, I really enjoy working at the moment and therefrom it is no
problem for me.
Me:
But you do not have time to do sports, do you?
Michael:
Oh, it´s okay. I go jogging before work .. twice a week. And I can
do sports at the weekend. But I am not so interested in it any more.
I just want to keep my figure. Yeah, I could also work on it. But it
is not so important for me at the moment.
Me:
So you feel comfortable at the moment?
Michael:
Yeah, I am happy with my job and that´s the most important thing for
me.
Me:
I am so happy to hear that! What are you doing right now? It is very
loud.
Michael:
I am on my way home from work and just went into a supermarket to buy
some food.
Me:
Haha always the same... Let me guess: Your fridge is empty like every
time.
Michael:
Haha since I am working so much, it is worser than you can imagine. I
do not have so much time and I am too lazy to cook something when I
get home.
Me:
But you should eat healthy.
Michael:
Yes, I know.. I have to change that. Especially, because often I do
not eat anything in my break or only fast food.
Me:
You are right. You should change something.
Michael:
Yes, I know. I will work on it. Julia, can I call you at the end of
the week again? It is too loud here.
Me:
Yes of course. Have a nice week.
Summary:
PAIN:
to lose his current figure
MOTIVATION:
wants to keep and work on
his figure
NEEDS:
professional food diary
self-evaluation,
self-reflection and self-assessment:
In
this interview it was more difficult for me because the other person
was busy. Moreover he was not focussing on the conversation and I did
not find a good way to let him talk about his needs and pains. I
think it is easier if the interviewee is only focussed on the
conversation and is not doing two things at the same time. I was not
able to get his whole concentration and therefrom I am not satisfied
with my performance.
