Toulouse Business School, Barcelona

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Monday 2 February 2015

Customer Discovery Interview- Team Pierjon

excalibur case

Excalibur case

Using gifted tools

Hey Guys!

While watching the video about Customer Archetypes i thought about what he said on using Social media to find Potential customers or at least be able to engage a conversation with people interested on the subject.
Linked in, facebook and more specifically twitter are platforms where you can just leave a subject there and wait for the comments to do the work for you, it can sound silly but people hidden behind a computer are very likely to be honest and critical, exactly what we need!!

The challenge here is to target the proper group of users and create polemic while giving them an incentive to comment, but also to identify the relevant info that would help us either in our buyer personas identification or by giving feedback over the product.

I will start my search and test this during the week, i'll keep in touch to report the results.

Bests,
Daniel