Toulouse Business School, Barcelona

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Sunday 15 February 2015

interesting article

Hey everyone,

I read a very interesting article about processes in our brains when we exercise:


http://www.fastcompany.com/3025957/work-smart/what-happens-to-our-brains-when-we-exercise-and-how-it-makes-us-happier?utm_content=bufferb4b12&utm_medium=social&utm_source=linkedin.com&utm_campaign=buffer

Reflection - Julia Sitz

Hey everyone,

i want to share my impressions with you.
In my opinion, we learnt many different aspects by the individual work in this course. The most important point is to listen carefully. When we started our project and had the task to interview some customers, I immediately started to ask questions to complete the profiles. It was not because I wanted to finish very fast, but because I had the next question in my mind and did not want to loose the thread. Because of this I forgot to listen carefully. Many people are not really sure about their insights. During an interview, they try to give a good answer. In my opinion, this is often not the real insight. They tell me the consequence of their insights/needs without being aware of the real insights. These can be included in a normal statement: “The kids are not good in school at the moment”. Moreover, I have to be careful that I do not interpret the answer the way I would like to hear it. If someone knows, what I want to achieve, it could happen that I have an influence on their answer. Therefore I changed the way of interviewing. I tried to react spontaneous and asked more
open-ended questions.
In order to be able to be spontaneous I have to know my objectives. Because of that I can listen in an active way. Moreover, it is helpful to repeat the answers. This has some benefits:
  • I can see, if I understood everything
  • The interviewee can think about his/her answer and can add or change something
  • The interviewee gets the feeling that I understand him/her and that could create empathy

I try to keep everything in mind and to listen carefully. It is important that the interviewee feels comfortable and likes to talk about his/her insights.