Toulouse Business School, Barcelona

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Saturday, 7 March 2015

Script Interview

Hey ! It's me again. 
So here's the script of my interview since I did it in French. 

F : Fannie, the woman interviewed
A : Adrien, me.


A : Good morning my name is Adrien
F : Fannie, nice to meet you.
A : I just have a few questions. Thank you for your time. Do you do sport ?
F : No
A : Okay. And why ?
F : lack of time and workload
A : okay okay. In general when you do sport, what kind od sport is it ?
F : In general it’s Fitness and running
A : Do you use a device or measure your efforts such as a FitBit or a watch ?
F :No never
A : And would you be interested in knowing your fat consumption ?
F : Of course
A : Okay. Because basically, the product that will be launched in mid august, called Fabulyzer, which looks like this, is a device that allows you, by breathing into the device and thanks to acetone, to calculate the amount of fat that you consume and allows you basically to know exactly what you have been consuming. And Mostly in fitness since the typical watches doesn’t measure your performance and/or effort when doing squats for example. This is something that a watch cannot measure and that the Fabulyzer can. So it’s a very sophisticated and reliable product that allows to see your fat consumption.
F :Okay
A :So if you want some more information on this device, which is going to be launched in August, you can fill in this agreement. It doesn’t force you to buy the product but only to show your interest in this product and that you agree on receiving some more information about it. This will allow you then to see if the products appeals to you or not and if you want to buy it.
F : Perfect


A :So your name here, and a signature here.

A : and a second one for me…. That ‘s perfect ! Thank you very much !
F : you’re welcome ! Bye !

A : Bye !

Reflection Interview

Hey guys ! 
So here is my feedback on my recorded interview that you can find down on Filip's post. 

I have to say that the first approach was really difficult for me. I did not really know where to start from and how to get them into this interview. The interviews that I did apart from this specific exercise were basically with people in cafés or bars or in parks and were therefore much easier. This time I wanted to go a little bit further in the process of engaging people into this project by trying to meet people in the street. It turned out that the woman I had the pleasure to interview was from the university and could therefore do the entire interview in a calm place that we both knew. This helped me a lot since the woman I interviewed knew the place already and was feeling much more comfortable.

 I think that it is very hard not to get to the point directly. By this I mean that I was constantly thinking of Fabulyzer and how I could get to this specific topic. This leads me to think that I wasn’t really listening to her but more asking my questions and get to the point as fast as possible.


However, I would say that the interview went pretty well. The interviewee was quite open to tell some personal facts. I think that the environment plays a big role since the one I interviewed before didn’t want to go very deep into these things. Doing sport and being fit is something that every man on earth would like to be. Thus, people that don’t do sport are feeling shy or even responsible and bad for not doing sport. Luckily, this woman I interviewed was really not shy to tell the truth and it helped me a lot to get to the main point, being that Fabulyzer can be a great solution.

Monday, 2 March 2015

MWC 2015 Week (Barcelona): Great Sales Opportunity

Good evening All

Many of you have offered the idea that one of the places that better targets your sales effort would be Networking Forums. This week you have the largest Mobile World Congress (MWC) on the planet in Barcelona. You won't need to attend it because the city is full of the attendees and they may fit your buyer personas. So use the time to consider where and how you might target your sales encounters this week. MWC provides an opportunity to make more gain for less pain.
Good luck, enjoy it and if it helps you explain Fabulyzer to your targets, then here's Fabulyzer's latest information video especially released to coincide with MWC 2015 Week
Enjoy