For the second exercise, I played the role of the observer and it was completely different from that perspective than being on the negotiation side. The group I was observing played the seller role and believed that the buyers were going to give into their demands right away. This gave them the confidence to go in and lay down what they were going to offer. When the negotiation began both parties were not budging on the price and did not come to an agreement. The sellers were very open to what the buyers would say and even offered to take over their marketing campaign, but it wasn't a good enough deal for either parties.
One thing that I learned from both exercises was that you do not always have to come to an agreement with someone. Also going in with a set game plan doesn't always mean you will come out with what you want. Overall, it was a cool exercise and it made me understand how difficult people could actually be when it comes to negotiation.