I'm a huge ELLE magazine fan and have been since I was around 15. Therefore I am more likely to favour and trust the things said and sold in this channel more than others.
They recently posted this article:
"Best Fitness Tech That Actually Works"
http://www.elle.com/beauty/health-fitness/g25990/best-fitness-devices/?thumbnails
The wording of this title implies that they have figured out this crazy sector and, based on their target market, have got the best products for their viewers.
If you can get your fitness product posted on these sites do you even need to negotiate or convince people to buy it when these channels do it for you?
Here's 2 new fat burning measured devices on their list of must-haves:
https://www.fitbit.com/es/aria#i.1o265989oyfjrr
http://www.skulpt.me/
What do you think? Do these products need further selling now they've gone through one of the leading magazines of the world?
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Toulouse Business School, Barcelona
Interesting question Georgina- one thing to note is that media channels are competitive spaces and so a magazine like Elle would also need to consider how true their features are nd the extent to which they generate balanced arguments e.g. this piece would immediately undermine the authority of the Elle editorial and make them look like a group of product promoters rather than opinion leaders: http://www.today.com/health/my-fitbit-making-me-fat-users-complain-weight-gain-fitness-1D79911176
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