After designing our improved discovery questions and each carrying out 10 interviews, we used real-life quotes and our findings to create the customer persona table. From our results we found that the three most common pains were lack of time, lack of resources and lack of knowledge. The most common motivators were being image conscious, worrying about health and enjoyment factors. The three key requirements we found were time management, improved knowledge and maintaining a balanced lifestyle. The value statements in the table below show how all of these link with with our 6 buyer personas.
Team JEEP
Jessica, Emma, Emily, Phoebe
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