TEAM JEEP QUESTIONS

Below are the questions we drafted in order to gain information about potential customers and their profiles. We made a set list of questions to ensure similar information was being acquired from each person, however we merely used them as a guideline depending on the person and the answers they were giving. We decided to bring fabulyzer into the questions later on once the motivations and needs were determined so we were able to bring it in in different ways depending on their answers previously mentioned. From information we have gained so far it seems as if younger people, conscious about their image and willing to follow trends are most interested in the product as many older people we have spoke to are not too bothered about monitoring/practice sports for fun. However, for many people the price seems an issue. Feel free to have a look at our questions and give any feedback! hope this helps



Hi! I was just wondering if you could answer a few questions for me for a project I am doing here at University.
What is your name? What is your age?
What is your gender? What is your profession? What is your typical weekly exercise regime?
How do you currently monitor your exercise? (Apps, fitbit wristband etc) Why do you use this? If you don’t, why not?
What are your motivations to exercise?
Is there anything that gets in the way of your exercise routine or stops you practicing more regularly? (e.g lack of time, no access to resources etc)

The main focus of our project is based around a new product on the fitness market called Fabulyzer. Fabulyzer is a handheld device that can be used anywhere when you exercise and quantifies fat burn using breath. Breathe a little into Fabulyzer and it will give you a precise indication of fat-burn either during or after physical activity by measuring naturally occurring compounds in your breath. After multiple use Fabulyzer is also able to create an optimized exercise menu tailored to your fat burn and what exercise best suits you. It is currently still in progress and is set to be launched at the end of 2015 at an estimated price of approximately £150.


Does this sound like something that would be beneficial to you, why/why not?