Profile of potential customers
BUSY BUSINESS PEOPLE:
ALFREDO 42 YEARS OLD
WORKS LONG HOURS 6-7 DAYS/ WEEK
DOES NOT TAKE THE TIME TO EXERCISE BUT WANTS TO
WEARS CLASSICAL SUIT AND TIE
LIVES IN MANHATTAN
HAS A STRESSFUL LIFE & LOTS OF RESPONSIBILITIES
WE WILL TALK TO HIM AT THE ENTRANCE OF A BUSINESS BUILDING
ILL PEOPLE:
MARGARITA 48 YEARS OLD
SUFFERS FROM FAT EXCESS- HIGH CHOLESTEROL
IS LAZY BUT MUST LOSE FAT FOR HER HEALTH
WEARS LOOSE AND COMFORTABLE CLOTHES
SMOKES CIGARETTES
WORKS FROM HOME & SITS ALL DAY
LIVES IN BERLIN IN AN APARTMENT
WE WILL TALK TO HER AT BURGER KING
PUBLIC FIGURE:
ROBERT 30 YEARS OLD
WANTS TO MAINTAIN HIS FIGURE
NEEDS TO TAKE CARE OF HIMSELF TO KEEP HIS IMAGE
WEARS EXPENSIVE SUNGLASSES AND TRENDY CLOTHES
LIVES IN MILAN
WE WILL TALK TO HIM AT A BEAUTY SALON
PERSONAL TRAINERS/ATHLETES:
JULIAN 25 YEARS OLD
WORK IN AN HIGH CLASS GYM
WANTS TO SAVE TIME
NEEDS TO OFFER A BETTER SERVICE TO HER CLIENTS
LIVES IN BEVERLY HILLS
WE WILL TALK TO HER AT THE GYM
CONSCIENTIOUS PEOPLE:
HEIDI 35 YEARS OLD
MOM OF THREE CHILDREN – ONE NEWBORN
WANTS TO LOSE THE BABY FAT AS QUICKLY AS POSSIBLE
DOES NOT WORK, HOUSEWIFE
LIVES IN THE SUBURBS OF COLOGNE IN A LARGE HOUSE
WE WILL TALK TO HER IN THE ORGANIC SUPERMARKET
Alexandrine Lapierre, Julia Sitz, Luciana Abdan, Yvette Navarro, Alexandre Sergerie
But we learnt that there are some places which could/would be better for a sales manager:
ReplyDeletee.g. meet a business person at a network party
Does anyone have more suggestions?
For the personal trainer/ the athletes, I think a protein shake store would be a good place no? We could approach them there I think. What do you think?!
ReplyDeleteGreat share Julia, although you and all others will be better serving your audience by making your posts visually engaging. So follow this 3-min video as a team and see how you can embed your actual slides here via Scribd. https://www.youtube.com/watch?v=XsxeX4-HnCo
ReplyDelete