Hey everyone,
Here's the questions that we estimated were important in defining the needs and pains and get a deeper understanding about the customers.
They are divided into two different parts. One being the basic questions that allow you to get an idea about the customer and the other being the questions that deepen your knowledge about the individual you are talking to.
Basic Questions:
1. Male/Female
2. Age
3. Profession
4. Nationality
5.Where do you live? (Sometimes gives an estimation about the salary)
6. What do you do during your free time?
7. Do you practice any sport? (Here we get to the topic)
Deeper Questions:
8. where do you practice sport? (Indoor, outdoor (City, Mountain))
9. How much do you practice sport?
10. Is Sport Important for you? Scale 1-10
11. Is having a Healthy Life important for you? Scale 1-10
12. Do you have any Health Problems?
13. Do you care about your fat?
14. Do you use any device
15. How much money do you spend per month on sport activities?
16. Do you think you need assistance in doing sport? (trainer, etc…)
17. do you find it difficult to estimate the exercise that fits you best?
18. What are your goals when you do exercise?
19. How do you measure the progress?
20. What is the typical meal that you eat on a regular day?
21. Do you count calories?
22. Do you take proteins?
23. How frequently do you eat junk food? Is that relevant for you?
24. Would you be interested in knowing your fat consumption? (If yes, get to the fabulyzer)
Thanks for giving us your feedback.
Team Let'sBreathe
This sales blog helps you to be reflective about your learning to sell. This means that blog posts MUST NOT be a descriptive account of what you did but an opportunity to: share useful resources, tips with your peers on what works for sales; how and why you did what you did; what you now think about what you did; what ONGOING ITERATIONS you as an Individual need to make when securing YOURS AND YOUR TEAM goals and how YOUR TEAM has changed its assumptions. Make sure you evidence all your claims.
Toulouse Business School, Barcelona
I like your deeper questions :)! But i think you can delete some of your basic questions... We talked about it in class and said that you can see if someone is male or female (therefrom you do not have to ask this kind of questions). I think it would be strange if someone would ask me if i am female or not. Moreover, I think it would be really interesting to find out why someone does not want to know his/her fat consumption. Maybe you can add this to your last question
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ReplyDeleteI agree with Julia, don't ask for their sex! Also, I think that where they live is a little bit indiscreet. They could be scared or simply suspicious like : Why do they want to know that? Also, maybe you could try to write less ''DO YOU'' questions, because they are closed questions, and their answers are not very precise. Open questions are always a better way to get more information! But for the rest, I think you did a good job :)
ReplyDeleteSuggest your basic questions come in at the end. If you have been paying attention to my posts and considered the course resources you would realise that you are looking to hold a dialogical conversation, NOT conduct a formal interrogation type interaction with your targets. Please read and watch the materials I have posted on this . Best of luck, Ed
ReplyDeleteFor example, see Team DeOnses Customer Discovery Interview
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