Pain Discovery Questions

Hi All
Following on from the previous blog on the preparation, planning and do's and don'ts of customer pain discovery, here is my guide on how to ask questions and why. Good luck

Interview Question Guide for Customer Discovery

Interview Guides

Customer Discovery Interviews

Hi Teams

Thank you for sharing all your hard work in preparation for your sales negotiation.

I have now had the chance to look through all your interviews and have the following general comments:

• Please - you are not selling anything in these first encounters.
• Instead you are supposed to be discovering people and their pains
• You are iterating your way to more focused targets & potential customers
• You are discovering their values, pains, expectations, motivations, frustrations, attitudes, objections, anxieties , interests, etc with the context of their health and well being.
• You are in the PLANNING phase and are nowhere near ready to implement a sales negotiation
• You need to strip out the formality, inconsequential and impersonal style of questions and also reflect on the order and the intention in your questions
• Many questions are leading questions(strip these out or rephrase them)- they will reduce your discovery opportunities and frustrate your chances of sales negotiation success
• May questions are bargaining-mode questions NOT negotiation questions. 
• Use this guide to iterate your interview before you approach anyone else. Update your current interview documents and prepare to engage with your expected and likely buyers.

Five profiles. Team LucAlex

FABULYZER

3O PROFILES TEAM LUCALEX

30 potential customers for fabulyzer

Team Jeep top/least potential customers

FABULYZER Top-least Potential Customers

Team Linna - 30 Profiles Fabulyzer

Interview Questions and Top 5